An avant-garde brand, TAG Heuer, always honors legends that serve as an inspiration to everybody. The brand’s quality and performance in terms of watches attract personalities to pay attention to their products. The boldness and strength embodying the brand are also present in their ambassadors, whether they may have a rebel or free-spirited charisma. The brand supports their patron in whatever journey they may choose to live with, may it be in sports, politics, business, engineering, aviation, Hollywood, or many more. It is even perfect for ambassadors and friends of TAG Heuer who are obsessive with their limits and defying time since the watch they choose fits for them. Featured in this article are the TAG Heuer supporters who never step back down regardless of any pressure, adversity, and obstacles that come their way.
- Barack Obama
The first African-American president of the United States, Barack Hussein Obama II, is a TAG Heuer watches user. He is the 44th US President from 2009 to 2017 who helped and delivered goodness to many people. Many other specialists have seen a light-dialed TAG-Heuer Sports watch on the wrist of the former US President, likely that it is either a 1000 or 2000 series, while another one is a vintage TAG Heuer Aquaracer.
TAG Heuer Aquaracer is the greatest watch that overcomes the darkest corners and limits of accuracy and luxury. The bezel, with its 12-facet and integrated drivers for easy spinning, makes it instantly recognizable.
- Patrick Dempsey
In 2006, in the midpoint of the off-road Baja 1000 desert race in Ensenada, Mexico, the American race car driver, and actor, Patrick Dempsey, burst a tire. It is therefore only reasonable that an emotionally strong link between a driver and his watch is felt and embraced since frankly speaking, most watch users admire the look and craftsmanship of timepieces. For Dempsey, a wristwatch is a “mission-critical” kind of device in the race scenario and for him, TAG Heuer models such as Autavia, Monaco, and Carrera represent a “triple crown” of excellence and prowess in motorsport watches.
Despite all the challenges, the high-rated actor and racing driver stood still on his feet and lived a life motivating many people. Due to his perseverance and achievements, TAG Heuer is very proud to have him as part of the family since 2014.
- Maria Sharapova
Former professional tennis player and a Wimbledon tennis champion, Maria Sharapova, has signed a three-year deal as a brand ambassador of TAG Heuer in 2004. He receives about £500,000 a year. The Russian tennis legend was 17 at that moment.
In an interview, she admitted that even before becoming a brand ambassador, she was already a huge fan of TAG Heuer. The three watches on her collections include first the Formula 1 steel and ceramic with diamonds which she often wears since the contrast of black ceramic and white diamonds makes her feel sporty. The second one is the Aquaracer 18K rose gold with steel and diamond dial, which is one of her favorite feminine accessories, and the third is the Formula 1 steel with 18K gold, ceramic, and diamonds because of the aesthetic choices present in it makes it ultra-feminine and modern.
- Dan Stevens
English actor Dan Stevens, famous for his role as Matthew Crawley in the ITV acclaimed period drama series Downton Abbey, is a TAG Heuer watch collector. He was even a VIP guest at the celebration of TAG Heuer Carrera’s 50th anniversary at Highline Stages in New York City. He joined the honorary chairman of the brand, Jack Heuer, and Ulrich Wohn, TAG Heuer President and CEO.
- Steve McQueen
A fantastic story between TAG Heuer and Steve McQueen deserves Hollywood. The American actor, who is known as the “King of Cool” rips the screen on his 1970 film when he was carrying a TAG Heuer Monaco on his wrist together with his tantalizing steel blue eyes. McQueen enjoys the experience and the thrill of everything as observed in the popular film “Le Mans” to “Bullit” and his car racing.
He managed to fascinate new generations by embodying the values of TAG Heuer even after decades. An everlasting icon who was fond of seducing and pushing limits.
In A Nutshell
A good timepiece worn by your favorite celebrity can easily be recognized whether they were spotted by a paparazzi or walking in the streets or even red carpets. If the company is into sales, they usually asked famous people to represent their brand. TAG Heuer, on the other hand, is not really into the hottest stars or largest name when choosing a brand ambassador. They habitually searched for brave rule-breakers, excellent innovators, and energetic shakers and movers who are truly rocking on whatever industry they are a part of. The mentioned names connected to TAG Heuer are outstanding in their chosen field which is a qualification the brand is looking for.